Mar 25, 2020
Did anyone ever leave you a note in
your lunch box when you were a kid? If you’re a parent, do you ever
write an encouraging note in your kid’s lunch box? Would you ever
think that a lunch box note could change your life or someone
else’s? For my guest today, that’s exactly what happened. Kristi
Hayes is the founder of Be Strong Story
Family and host of the Be Love podcast, a company that
was inspired by a lunch box note that her husband wrote to her son.
The note said, “Be strong, protect the weak, love everyone.” Kristi
is hilarious and so inspiring. I love the way she and her family
live out this mantra that came from a lunch box note. I had the
opportunity to be on Kristi’s Be Love podcast (episode 45). It was
such a blast to have Kristi on my show, so join me to learn more
about how one little action can change the course of your life and
2:23 - The Kristi 101
- Kristi lives in Denver with her
husband and two kids. She’s always had an entrepreneur’s heart, but
her background is in youth ministry.
- Kristi’s husband was in the secret
service, and while her family was living in DC, Kristi worked in
politics on Capitol Hill and press advance for the White House.
After DC, the family moved back to Oklahoma City and Kristi went
back into youth ministry.
- About four years ago, Kristi and
her family started a company called Be Strong Story. One day
Kristi’s son started having trouble with a friend on the
playground. Her husband put a message in his lunch box that said
“Be Strong, Protect the Weak, Love Everyone.”
- Kristi wanted her family to live
out the message in their family and now the share that message
through apparel, family coaching, and a children’s book. Be Strong
Story also has a podcast called Be Love podcast that shares stories
of people loving each other well.
- When Kristi started her career in
politics, she didn’t know anyone nor what she was getting into but
learned as much as she could along the way. One day in a meeting
Kristi froze right before she was called on to speak about an
amendment. One of her coworkers buzzed her Blackberry to tell her
exactly what she needed to say. It’s a great reminder to Kristi
that even in a competitive environment, people can give with no
- Moving so often and living in
places like DC, Oklahoma, St. Louis, and Colorado taught Kristi and
her family so much about making community wherever life took
17:14 – Be Strong
- The impact of Be Strong is about
teaching our kids (and ourselves) to be who we are created to be.
She wants to prepare her kids, other kids, and adults that negative
words or gossip to not define them.
- All of us are weak. Usually those
who appear weak are actually the strongest. At some point, any of
us in life will be weak. It’s ok to be weak and ask for help, and
when we are the ones able to bring light to others, it’s our job to
step up for those who need a little help.
- Be Strong encourages us to keep an
eye out for those who need help. We especially need to keep an eye
out for those who are a little harder to love.
- There is a Be Strong Families
group that serves every month together. Families that work toward a
mission together to live their values form a very special bond with
each other and grow as individuals too.
- When we sit with others and hear
their stories, it removes our judgements and preconceived notions
and we see the humanity in someone who is more similar to us than
they are different.
- When you strengthen a family unit,
entire communities are made stronger as well.
- Often children don’t care about
the things that adults notice. Kids often teach us as much or more
when we’re serving with them than we teach them. Kids don’t have
the same biases as adults, and don’t care when someone else acts
different or looks different or had a very different
28:44 - Serving Right Where You
- Everyone has their own talents
that can be used to serve others. You don’t even need a grand plan,
and often you don’t even know what someone else needs.
- Be Strong asks people what they
need instead of making their own plan or agenda to help. Helping is
easy, and you can get involved even if you don’t live near Be
- Each month, Be
Strong has a Family Coaching Network that helps teach
different topics like communication, love languages, building a
family mission, how to serve in your own home, serving with your
kids when they’re little and more!
- There’s also an online community
you can join to network and get connected to other like-minded
people in your area who also want to help.
31:09 - Getting To Know Our
- Find out what trends Kristi thinks
people might be nostalgic for in 40 years, how she’d prove she’s
from the future if she could travel back in time, what her walk
up/hype song would be, and of course, what it means to Kristi to
run a business with purpose!
19:01: “There’s a phrase I say
everyday to my kids as we fist pump out the door and it’s “Eyes
Wide, Light Shine.”
21:30: “People are seeing the
benefit of building relationship with those who are different than
them and those who have different life experiences.”
28:08: “The more that we interact
with those who are different than us who might be struggling, and
we hear their story and we learn that they are like us in so many
ways, that is when we have this open-hand
28:23: “I love giving the
opportunities to families, young and old, to serve one another