May 13, 2020
Anyone who has ever started a business knows that entrepreneurship is hard. Starting a business takes courage. Starting a business takes conviction, perseverance, grit and tenacity. It is not for the faint of heart and often the occasion arises where you may need to change something to keep your business going. In our current time right now, pivoting is what a lot of businesses are finding themselves in a position to do. My guest today is an entrepreneur who has a lot of experience with exactly that. Lauren Peterson is the founder and CEO of Travel Patterns, a travel-inspired social impact brand that envisions a world where every woman understands her unique value, is connected to her own story, and is empowered to boldly pursue her daring life adventure while enabling others to do the same. I had so much fun having Lauren on the show and she’s actually the first guest I’ve interviewed from home during Covid-19. Lauren has so many wise insights regarding how businesses can adapt and pivot during this time. Join me for this encouraging conversation with Lauren!
7:00 – “Even though I question and kick and scream a lot in my selfish ways about my own plans for my life, I am able to recognize the path He’s put before me and I’m thankful for that, even though I love to control other situations.”
“Many of the more impoverished communities and the cooperatives that a lot of ethically made companies are partnered with are so used to adversity on a basic level of having to really work through a crisis. Many of these cooperatives live this every single day. They’ve been built on crisis and trying to overcome these situations, so for me, I’m actually looking more to my cooperatives to say, ‘What are good ways to move forward?’ “