Jun 9, 2021
My guest this week is Ingrid Carney, founder and CEO of Ingrid and Isabel. She spent six years at three of the top five global advertising agencies before migrating to Silicon Valley startups. But it was her own personal experience with pregnancy that inspired her greatest business success.
After struggling with what to wear, she thought of a simple problem solver to keep her pants up as her belly grew. This helped her get more life out of her own clothes. Her invention, the Bellaband, became wildly popular. Her maternity retail sales brand is the now the largest in the U.S.
“Every company needs its superpower, whatever it is. For some people, it’s fabric.” – Ingrid
“I took a break, I had a baby, I went through post-partum depression, came up for air and was like, ‘Let’s do this.’” – Ingrid
“We slowly went out and started to expand when we had validation from the market.” – Ingrid
Ingrid spent years in advertising, but it was her own personal experience with pregnancy that inspired her greatest business success. Struggling with what to wear, she thought of a simple problem-solver to keep her pants up when her pregnant belly grows, suggesting she NOT buy maternity so soon, but get more life out of her own clothes. Nearly twenty years and twelve patents later, Ingrid’s widely popular invention (the Bellaband®) evolved into the maternity apparel company Ingrid & Isabel, which is now the largest maternity retail-sales brand in the US.
About the Brand, Ingrid & Isabel:
In 2003, the Bellaband® hit the shelves as the first pregnancy belly band on the market. Today, that single invention has grown into a national company offering a full-range of maternity essentials sold in specialty stores across the country, as well as major retailers like Nordstrom, Amazon, Bloomingdale’s, Gap and more. In 2017, the brand launched their sister line, Isabel Maternity by Ingrid & Isabel, which is available at more than 1,800 Target stores nationwide. From belly to baby, the brand’s got your back - they try everything they make on actual pregnant women, tailoring the fits to real bodies of all sizes at every stage of pregnancy and postpartum. The brand source’s the highest-quality fabrics with the softest feel and stretch, and only work with WRAP-certified factories, ensuring humane and ethical conditions during production. Ingrid & Isabel is indeed a brand for Moms by Moms.
It’s time for a SPRING CLEAN REFRESH! Let’s get that home sparkling, the safe way with MamaSuds!
Castile soap is the superhero of soaps, it really does it all- from the windows to the walls! It’s truly the only soap you need. What can you do with MamaSuds Castile Soap? Clean the floors, scrub the counters, bathtubs and tile, clean the baseboards, the windows and the blinds, you can even use it to clean the carpets! Grab a gallon of MamaSuds Castile Soap and start tackling all of your Spring Cleaning to-do’s at www.mamasuds.com and use code MOLLY for 15% off your order!
I’d like to introduce you to Deux Mains. In French, Deux Mains means two hands. Why ‘two-hands’? Because everything they create is made by trained artisans who use their two hands to make their life better while crafting beautiful products.
Truly, this is a company that set out to change lives and make a positive impact in the world. It started when the founder, Julie, wanted to create dignified jobs in Haiti, a place she was growing to love, and that was exploding with creativity. She wanted to share this talent with the world.
Julie set up an educational program to train people with artisan skills and then went on to build a factory that operates on 100% solar energy. Deux Mains now employs more than 40 artisans that handcraft premium leather goods, jewelry and sandals. Their lives are forever changed by their craft.
What’s also cool is their products incorporate an eco-friendly twist, working with responsibly sourced materials and repurposed inner-tube and tires in their designs.
When you buy from Deux Mains, you get to be part of a movement that is making a difference in the world, while adding an incredibly well-made piece to your closet that supports conscious living!
You can discover their products online at deuxmains.com. Use code MOLLY for 15% off!